Below you'll find a list of all posts that have been categorized as “Michiel van Eunen”
Last year I designed and played pop-up Escape Rooms with teams from different companies, ranging from telecom providers at KPN to coffee blenders at Douwe Egberts, from managers at Le Pain Quotidien to those at Mazda Europe and Schiphol Airport, and – mostly – for GM’s from Hotel collections like Accor, Apollo, and Carlton. Every time I am amazed by what …
One of the key aspects in gamification is the ‘illusion of influence’; to give the player the idea that she can affect the nature, development, condition or outcome of whatever she is manipulating. Any form of interaction is always more memorable and more interesting than just ‘receiving’ information. So where does this leave ‘story’? Yesterday I visited the Art of Brick …
